The Independent Media Arts Alliance (IMAA) is a member-driven non-profit national organization working to advance and strengthen the media arts community in Canada.  Representing over 100 independent film, video, audio, and new media production, distribution, and exhibition organizations in all parts of the country, the IMAA serves over 16,000 independent media artists and cultural workers.

What is Independent Media Art?

The term media arts applies to all forms of time-related or interactive art works that are created by the recording of sounds, visual images, or use new technologies. These art works are creative expressions and encompass the fields of film, audio, video and computer, digital, and electronic art.

It is exhibited everywhere from art galleries to movie theatres, on the web and in public space. As technology progresses, artists are eager to use new tools to reflect the world around them. In the 1960’s, video technology was introduced and since then media art has grown to include digital and electronic media. Independent means that the artist initiates and is the driving force behind the work and maintains complete creative control over the work.